The “Qualitative Story Deck,” (QSD) is an interactive elicitation technique desgined to explore the willingness of African Americans (and others) to participate in health research involving biospecimens. Participants choose cards and create a research scenario which can vary on the basis of four details: 1. race/ethnicity of the researcher, 2. research goal, 3. biospecimen requested, and 4. institutional affiliation. The researcher can then ask participants to decide whether they would participate in the research project and how they came to the decision.